GUERLAIN
THE REAVERSE PROJECT
3D, NFT, Parametric
ROLE
3D, Parametric Design
WITH
Coproducer: MNSTR Agency
Art supervision, Technical Direction,
Production: Bonjour lab
YEAR
2022
Guerlain Paris unveils the Reaverse project: a collection of 1,828 unique cryptobees and NFTs to support the rewilding of a 69-acre nature reserve in the Millière Valley.
